Why Choose Gray Destination Marketing?
We are a team of industry experts within an expansive company, providing a clear path to craft the right messaging, secure ideal placement and increase reservations and revenue.
Strategy meets storytelling. Our team has innovative options to elevate your message beyond social posts, commercial breaks and live reads. We have those too – when you need them.
Hospitality & Attractions
Align your marketing campaigns under one umbrella. Creative, strategy, execution, measurement and optimization. See the whole story of your customer’s journey.
Gray Media Group has an audience ready to engage in the way that makes sense for your marketing plan..
113 Markets, 38% of all U.S. Households
Households in the Gray footprint spent $19.9 billion in online travel expenditures in the past year.
The Gray National Footprint
With 7.9 million travel enthusiasts and 7.3 million U.S. travelers in the Gray footprint, we deliver the audience.
The Gray Audience
Our audiences made 2.2 million hotel/motel reservations in the past year.
Every destination has a story to tell, a traveler to inspire and a connection to make.
Road trips and travel tips
Activations and motivations
Digital nomads and Bliesure travel
Let’s tell your story together.
Using Premion’s brand safe connected television platform, Gray Destination Marketing created a custom segment for this destination combining travel intent with a love for food, music and culture all focused on Lafayette’s primary and certain expansion markets.Learn More
More activation availability and more authentic connections. Pick your audience. Create your adventure.
Spanish language production, content creation and distribution all in one place.
129 million country music fans. Engaging content, contests, original on-site programming available.
150 markets, 82% of all US households. The story behind the song, filmed on site to highlight your destination.
75 million total audience. Your metaverse solution reaching Gen Z.
1 million impressions weekly to women with disposable income.
World Chase Tag
45 million digital views per event. Activations, signage and sponsorships available.
Hot Wheels Monster Trucks Live
Your multigenerational solution. Customized activations, social and digital marketing available.
Hospitality & Attractions
Robert Trent Jones Golf Trail
This strategic plan focusing on Gray’s owned and operated stations in drive and fly markets helped almost double Alabama Tourism revenue from $10.7B in 2012 to $19.7B in 2021.Learn More
The client saw a substantial decrease in web abandonment leading to higher sell outs. Revenue tripled in 2 years giving the owners freedom to update messaging to adventures and expand to additional domestic and international markets.Learn More
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