REACHING NEW HEIGHTS
Gray Destination Marketing brings together Gray Media Group’s expansive reach with innovative technology solutions to inspire new and known travelers to your destination.
OUR SOLUTIONS
RESEARCH & ANALYSIS
Travel Intelligence
Social presence
Online Presence
Google Ranking
BROADCAST
Introduces Possibilities
Brand Saturation
Impact Website Traffic
OTT / CTV
Premium Content
Destination/Attraction and Website Attribution
Multi-Screen Availability
SEARCH ENGINE MARKETING
Low Cost Acquisition
Capture Low Funnel Seekers
DISPLAY ADS
Interactive Creative
Drive Connections
Ad Variations
TARGETED VIDEO
Destination Attribution
Intelligent Data at the Household Level
VIDEO PRODUCTION
Creative Strategy
Branding and Incentive Driven Commercials
Customized Local Content
PAID SOCIAL
Match Travel Trend to Messaging
Connect and Convert
EMAIL MARKETING
Database Integration
Matchback to Reservations and Sales
Targeted by Audience Segment
BROADCAST ATTRIBUTION
We know that great creativity isn’t enough. That’s why we’ve developed “Gray Edge,” a TV attribution platform to track the correlation between television and digital advertisements with your website traffic.
PREMIUM OTT
AD PLACEMENT
Through our OTT platform Premion, we have access to premium content placement and brand safe digital ads with robust data. This delivers geo-location tracking to measure the actual results of your OTT and digital campaigns.