REACHING NEW HEIGHTS
Gray Destination Marketing brings together Gray Media Group’s expansive reach with innovative technology solutions to inspire new and known travelers to your destination.
RESEARCH & ANALYSIS
Impact Website Traffic
OTT / CTV
Destination/Attraction and Website Attribution
SEARCH ENGINE MARKETING
Low Cost Acquisition
Capture Low Funnel Seekers
Intelligent Data at the Household Level
Branding and Incentive Driven Commercials
Customized Local Content
Match Travel Trend to Messaging
Connect and Convert
Matchback to Reservations and Sales
Targeted by Audience Segment
We know that great creativity isn’t enough. That’s why we’ve developed “Gray Edge,” a TV attribution platform to track the correlation between television and digital advertisements with your website traffic.
Through our OTT platform Premion, we have access to premium content placement and brand safe digital ads with robust data. This delivers geo-location tracking to measure the actual results of your OTT and digital campaigns.